The Aerostich Catalog Tradition
On the ADV industry stage, some players have been around longer than others. Many of us who’ve been riding for more than 10 years remember the days before the internet dominated retail shopping and catalogs still ruled the roost. We kept them for wish lists and passed them around for discussions about the latest gear and gadgetry.
To make the most of this format, one company wisely made their catalogs more than just a listing of their products—Aerostich/Riderwearhouse. Dating back to 1996, their catalogs have historically played an important role in promoting not only their excellent riding suits, but all kinds of practical and hard-to-find adventure motorcycling gear.
Catalog advertising can be much more effective when it’s both entertaining and unpredictable, and that includes having fun with what’s on the cover—all areas where Aerostich excels. Since inception, their covers have featured a collage of Aerostich-wearing customers, a tradition that continues to this day. Moreover, some prominent figures have graced their covers, from Malcolm Smith and Ted Simon to astronauts, actors and even the head of the U.S. Department of Transportation.
Helpful articles and even imaginary products for fanciful items like force fields, inflatable snakes and an app that turns an iPhone into a side-stand plate, helped add unpredictability, not to mention a good dose of humor, to the pages. And, interesting and informative content for the riding community continues to this day with their latest: Zero Below Zero: Electric Motorcycle Everyday Commuting All Winter in Duluth Minnesota.
If you’re new to riding, or haven’t seen their catalog in a while, Aerostich continues to offer a catalog chocked full of quality tested products—both in print and digital versions. Get a print or PDF version of the catalog sent to you for free online at Aerostich.com.