Popular Adventure/Dual-Sport Motorcycle Rider, Ride, Event and Industry Spotlights

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November 07, 2017

Twisted Throttle: A Look Behind the Scenes

There aren’t too many companies that hang a disco ball in their board room. There also aren’t too many companies whose CEO laughs at himself and the fact that he has (accidentally) set motorcycles on fire on more than one continent. Or, companies leading the charge on technical support with the industry’s highest marks for resolving issues, along with requiring…
October 24, 2017

A Tour of Touratech USA

Touratech’s massive catalog can be found on the bookshelf of nearly every adventure rider. They seem to be at all dual-sport riding events, and their Backcountry Discovery Route DVDs are everywhere. Touratech claims a huge footprint in the American ADV motorcycling community, and with good reason—adventuring is at the heart of everything they do. From Supplier to Importer Tom Myers…
October 09, 2017

Sargent Cycle Products - A Valuable Asset

When you dream about adventure riding, your mind hardly wanders to the “big city” of Jacksonville, Florida. But in those dreams you’ll want to ride in comfort and style…. Meet Mark Todd, owner of Sargent Cycle Products, who, along with his father and brother, has been in the upholstery business since 1935 in Jacksonville’s historic Springfield area. A small yet…
September 25, 2017

Behind the Lens at Noren Films

Sterling Noren has a story to tell. Several actually, and you’ve heard at least one of them if you’ve watched any of Helge Pedersen’s Globe Riders films or the Backcountry Discovery Route (BDR) DVDs. Noren (pronounced “Noreen”), has been filming and producing motorcycle adventure stories for almost twenty years. Now he’s an accomplished rider, videographer and storyteller extraordinaire.Yet, like many…
September 11, 2017

Family Off Road Adventures: Charitable Team and Creators of the Yosemite Tour

Family Off-Road Adventures (FORA) is best known for organizing and promoting the Yosemite Adventure Tour and the Yosemite Dual Sport Adventure, which are held in Northern California each spring and fall, but it also raises funds for charity. " started with some friends riding Jawbone Canyon,” says FORA founder Lawrence Borgens. "We got together each year to ride in the…
September 11, 2017

Inside Look: RideOnADV Custom Adventure Bike Parts

Jaxon Fyffe is a wild card. I'd been trying to interview him for a month, and when we finally connected it was because he'd had an ATV accident and was forced to sit still for a few days. Bruised and battered, but still laughing about it, he related what a wild ride this business of motorcycling has been.Jaxon Fyffe is…
August 29, 2017

Winning Dakar: Inside KTM Racing

KTM’s racing success is hard to dispute, it’s at the very heart of their machines—both on- and off-road. ADVMoto wanted to find out what has made KTM’s Dakar racing team the most winning brand in recent years. Going straight to the horse’s mouth, we spoke with Alex Doringer, KTM’s Dakar team manager, to get his thoughts on how the Big…
August 14, 2017

MotoStays - The Hosts with the Most

There’s something about motorcycling that draws us to each other—a sense of camaraderie based on friendships and freedom. On the road, that sense becomes magnified—a shared philosophic approach to life that’s sometimes difficult to put a finger on but one we know is there. Organizations like Couch Surfing, AirBnB, Uber, Freecycle.org, take advantage of the “sharing economy,” in which participants…
July 31, 2017

Helge Pedersen GlobeRiders Interview

Adventure motorcycling legend Helge Pedersen is an extremely well-travelled rider and founder of the GlobeRiders adventure touring company. Here is an interview with him from 2015. Stay tuned for more adventures including the Himalayan Expeditions at GlobeRiders.com In 2015, adventure motorcycle touring icon Helge Pedersen embarked upon two more challenging and exciting rides with GlobeRiders. In January, Pedersen brought his 2015 BMW R1200GS Adventure into the TouratechUSA headquarters and…

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