Popular Adventure/Dual-Sport Motorcycle Rider, Ride, Event and Industry Spotlights

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March 28, 2018

West 38 Moto Intermediate Off-Road Training

Flashy power slides, wheelies, jumping off things, climbing rock steps, and riding the notorious Black Bear Pass like nobody’s business—that’s more or less the image that comes to mind when I think of the words “intermediate” and “off-road training.” And, that’s roughly what I expected to learn when I signed up for West 38 Moto’s intermediate class in Ouray, Colorado.…
March 02, 2018

ADVMoto Interview with Rod Copes, North America Distributor for Royal Enfield

Times are changing for the adventure market, and with the recent introduction of more small displacement dual-sport/ADV options, we can only assume the best is yet to come. Although Royal Enfield isn’t currently among the most popular brands in America, they hope to change that with the announcement of several new bikes, including the highly anticipated, single cylinder Himalayan. To…
January 31, 2018

Scorpion USA - Quality for Every Rider

Young Edward Wilkinson, an avid outdoorsman and mountain biker, was working overseas. “I’m sitting there in Vietnam watching all the scooters. These 125cc scooters have five people on them and a pig in a basket on the back. Suddenly it clicked. I thought, wait a minute, if they can carry all this stuff on a motorcycle, I can carry camping…
December 21, 2017

Bike Build: Harley Inspired Carducci SC3 Dual Sport

Like many motorcyclists, Jim Carducci was a man with a dream, a dream of riding a motorcycle he designed himself. But unlike many motorcyclists, Carducci actually went ahead and built that bike. And it’s a beauty—the SC3 Adventure Dual-Sport he designed has grabbed attention ever since it first appeared and was featured on BikeEXIF and various other media channels. Combining…
November 07, 2017

Twisted Throttle: A Look Behind the Scenes

There aren’t too many companies that hang a disco ball in their board room. There also aren’t too many companies whose CEO laughs at himself and the fact that he has (accidentally) set motorcycles on fire on more than one continent. Or, companies leading the charge on technical support with the industry’s highest marks for resolving issues, along with requiring…
October 24, 2017

A Tour of Touratech USA

Touratech’s massive catalog can be found on the bookshelf of nearly every adventure rider. They seem to be at all dual-sport riding events, and their Backcountry Discovery Route DVDs are everywhere. Touratech claims a huge footprint in the American ADV motorcycling community, and with good reason—adventuring is at the heart of everything they do. From Supplier to Importer Tom Myers…
October 09, 2017

Sargent Cycle Products - A Valuable Asset

When you dream about adventure riding, your mind hardly wanders to the “big city” of Jacksonville, Florida. But in those dreams you’ll want to ride in comfort and style…. Meet Mark Todd, owner of Sargent Cycle Products, who, along with his father and brother, has been in the upholstery business since 1935 in Jacksonville’s historic Springfield area. A small yet…
September 25, 2017

Behind the Lens at Noren Films

Sterling Noren has a story to tell. Several actually, and you’ve heard at least one of them if you’ve watched any of Helge Pedersen’s Globe Riders films or the Backcountry Discovery Route (BDR) DVDs. Noren (pronounced “Noreen”), has been filming and producing motorcycle adventure stories for almost twenty years. Now he’s an accomplished rider, videographer and storyteller extraordinaire.Yet, like many…
September 11, 2017

Family Off Road Adventures: Charitable Team and Creators of the Yosemite Tour

Family Off-Road Adventures (FORA) is best known for organizing and promoting the Yosemite Adventure Tour and the Yosemite Dual Sport Adventure, which are held in Northern California each spring and fall, but it also raises funds for charity. " started with some friends riding Jawbone Canyon,” says FORA founder Lawrence Borgens. "We got together each year to ride in the…

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